MASTER EUROPEO
MARKETING INTERNACIONAL
Y DIGITAL
Profesionales con destrezas creativas y de gestión.
MASTER EUROPEO
MARKETING INTERNACIONAL Y DIGITAL
DISEÑA TU PROPIO PROGRAMA
Elige el país, la universidad y qué asignaturas cursar en cada cuatrimestre
Los Master Europeos de Iriarte son flexibles y te permiten que seas tú el que diseñes el itinerario que más convenga según tus intereses y tu formación previa, y también podrás contar con el asesoramiento de nuestro equipo docente. Podrás optar por un primer cuatrimestre de formación on line o desplazarte a una de las universidades europeas seleccionadas. En el segundo cuatrimestre podrás ir a otra universidad, del mismo u otro país, o mantenerte en la misma. Finalmente, también podrás elegir entre la realización de un Trabajo de Fin de Master o la realización de prácticas en otro destino europeo.
PLAN DE ESTUDIOS
Elegir un mínimo de tres asignaturas por cuatrimestre
PRIMER CUATRIMESTRE
ONLINEPRESENCIAL
ASIGNATURAS CUATRIMESTRALES |
|
| Strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| CORPORATE SUSTAINABILITY | 6 ECTS |
| INTERNATIONAL Marketing | 6 ECTS |
| MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
| Eventos, Relaciones Públicas y Protocolo | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
CORK / IRLANDA |
|
| Business Case Analysis | 6 ECTS |
| The Digital Message | 6 ECTS |
| Relationship Markerting | 6 ECTS |
| Contemporary Marketing Issues | 6 ECTS |
LIMERICK / IRLANDA |
|
| Marketing and Society | 6 ECTS |
| Marketing Theory | 6 ECTS |
| Research Methodology | 6 ECTS |
OPORTO / PORTUGAL |
|
| Corporate Strategy | 6 ECTS |
| Innovation and Entrepreneurship | 6 ECTS |
| Strategic and Operational Marketing | 6 ECTS |
| Study of Consumer and Consumer Trends | 6 ECTS |
IASI / RUMANÍA |
|
| International Marketing | 6 ECTS |
| Communication and Public Relations | 6 ECTS |
| Negotiation Techniques | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / ESLOVAQUIA |
|
| Change Management | 6 ECTS |
| EU and Social Media | 6 ECTS |
| Innovation Management | 6 ECTS |
| International Marketing | 6 ECTS |
| Introduction to Entrepreneuship | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Applications | 6 ECTS |
| Organizational Behaviour | 6 ECTS |
PESCARA / ITALIA |
|
| Digital Business Organization | 6 ECTS |
| Digital Marketing Princiles | 6 ECTS |
| Management of Innovation | 6 ECTS |
| Economics of Strategic Competition | 6 ECTS |
OSTRAVA / CHEQUIA |
|
| Purchasing Management | 6 ECTS |
| Marketing Management | 6 ECTS |
| International Trade | 6 ECTS |
| Business Analytics | 6 ECTS |
| Decision Making Methods | 6 ECTS |
MILÁN / ITALIA |
|
| Introduction to data analysis for market research | 6 ECTS |
| Revenue Management | 6 ECTS |
| Corporate Social Responsibility and sustainability | 6 ECTS |
| Place attractiveness and big events | 6 ECTS |
| Communication skills for business | 6 ECTS |
RIGA (TURÍBA) / LETONIA |
|
| Integrated marketing communication strategies | 6 ECTS |
| Risk and crisis communication | 6 ECTS |
| Mass psychology | 6 ECTS |
RIGA (EKA) / LETONIA |
|
| Market-led strategic management | 6 ECTS |
| Strategic marketing planning | 6 ECTS |
| The changing market environment | 6 ECTS |
| Customer analysis | 6 ECTS |
| Competitor analysis | 6 ECTS |
| Forecasting future demand and market requirements | 6 ECTS |
| Segmentation and positioning principles | 6 ECTS |
SEGUNDO CUATRIMESTRE
ONLINEPRESENCIAL
ASIGNATURAS CUATRIMESTRALES |
|
| Strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| CORPORATE SUSTAINABILITY | 6 ECTS |
| INTERNATIONAL Marketing | 6 ECTS |
| MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
| Eventos, Relaciones Públicas y Protocolo | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
CORK / IRLANDA |
|
| Online Business Effectiveness | 6 ECTS |
| Workplace Consultancy | 6 ECTS |
| Marketing Strategy Simulation | 6 ECTS |
LIMERICK / IRLANDA |
|
| Marketing in Popular Culture | 6 ECTS |
| Marketing Leadership | 6 ECTS |
| Digital and Social Media Marketing | 6 ECTS |
OPORTO / PORTUGAL |
|
| Digital Labs | 6 ECTS |
| Marketing Intelligence | 6 ECTS |
| Communication Integrated in Digital Media | 6 ECTS |
| Brand Management | 6 ECTS |
IASI / RUMANÍA |
|
| Globalisation | 6 ECTS |
| Leadership | 6 ECTS |
| Sales Management | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / ESLOVAQUIA |
|
| Consumer Behavior | 6 ECTS |
| E Business and e Marketing | 6 ECTS |
| International Marketing | 6 ECTS |
| Leadership | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Application | 6 ECTS |
PESCARA / ITALIA |
|
| Marketing Statistics and Metrics | 6 ECTS |
| Data Science and Technology Intelligence | 6 ECTS |
| Digital Marketing User Experience | 6 ECTS |
| Social Media Analytics | 6 ECTS |
OSTRAVA / CHEQUIA |
|
| Marketing | 6 ECTS |
| Business Marketing | 6 ECTS |
| International Competitiveness | 6 ECTS |
| Integration Processes in World Economy | 6 ECTS |
| Organization Design | 6 ECTS |
| Business Intelligence | 6 ECTS |
MILÁN / ITALIA |
|
| Place, image, brand | 6 ECTS |
| Multicultural communication | 6 ECTS |
| Marketing strategies | 6 ECTS |
RIGA (TURÏBA) / LETONIA |
|
| Public communication | 6 ECTS |
| European integration and international communication | 6 ECTS |
| Logic of conflict | 6 ECTS |
| Political science and political communication | 6 ECTS |
RIGA (EKA) / LETONIA |
|
| Segmentation and positioning research | 6 ECTS |
| Selecting target markets | 6 ECTS |
| Creating sustainable competitive advantage | 6 ECTS |
| Competing through innovation | 6 ECTS |
| Competing through superior service and customer relationships | 6 ECTS |
| Strategic customer management | 6 ECTS |
| Strategy implementation and internal marketing | 6 ECTS |
TERCER CUATRIMESTRE
| trabajo fin de máster | 12 ECTS |
| Prácticas profesionales | 24 ECTS |
| Créditos ECTS | |
| Primer cuatrimestre | 24 |
| Segundo cuatrimestre | 24 |
| prácticas profesionales y/o tfm | 24 / 12 |
| créditos necesarios para la obtención del Master | 60 |
SOLICITA INFORMACIÓN DETALLADA DE ESTE MASTER
DESCUBRE MÁS
PESCARA, ITALIA
Sol, mar, deporte y movida son las palabras clave de la provincia de Pescara, una mezcla de naturaleza, paisajes sugestivos y deportes.
IR AHORA
BRATISLAVA, ESLOVAQUIA
A una hora en crucero desde Viena, en el lugar donde Eslovaquia se encuentra con Austria y Hungría, una ciudad verde y culta.
IR AHORA
IASI, RUMANÍA
En la capital de la región de Moldava abundan la cultura y la historia, sus grandiosos monumentos y sus calles estrechas y peatonales llenas de animación.