EXPERTO EUROPEO EN MARKETING INTERNACIONAL Y DIGITAL
Profesionales con destrezas creativas y de gestión.
DISEÑA TU PROPIO PROGRAMA
Elige el país, la universidad y qué asignaturas cursar en cada cuatrimestre
Los Expertos Europeos de Iriarte son flexibles y te permiten que seas tú el que diseñes el itinerario que más convenga según tus intereses y tu formación previa, y también podrás contar con el asesoramiento de nuestro equipo docente. Podrás optar por un primer cuatrimestre de formación on line o desplazarte a una de las universidades europeas seleccionadas. En el segundo cuatrimestre podrás ir a otra universidad, del mismo u otro país, o mantenerte en la misma.
PLAN DE ESTUDIOS
Elegir un mínimo de tres asignaturas por cuatrimestre
PRIMER CUATRIMESTRE
ASIGNATURAS CUATRIMESTRALES |
|
Strategic Marketing | 6 ECTS |
Digital Marketing | 9 ECTS |
CORPORATE SUSTAINABILITY | 6 ECTS |
INTERNATIONAL Marketing | 6 ECTS |
MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
Eventos, Relaciones Públicas y Protocolo | 6 ECTS |
SUSTAINABLE FINANCE | 6 ECTS |
CORK / IRLANDA |
|
Business Case Analysis | 6 ECTS |
The Digital Message | 6 ECTS |
Relationship Markerting | 6 ECTS |
Contemporary Marketing Issues | 6 ECTS |
LIMERICK / IRLANDA |
|
Marketing and Society | 6 ECTS |
Marketing Theory | 6 ECTS |
Research Methodology | 6 ECTS |
OPORTO / PORTUGAL |
|
Corporate Strategy | 6 ECTS |
Innovation and Entrepreneurship | 6 ECTS |
Strategic and Operational Marketing | 6 ECTS |
Study of Consumer and Consumer Trends | 6 ECTS |
IASI / RUMANÍA |
|
International Marketing | 6 ECTS |
Communication and Public Relations | 6 ECTS |
Negotiation Techniques | 6 ECTS |
Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / ESLOVAQUIA |
|
Change Management | 6 ECTS |
EU and Social Media | 6 ECTS |
Innovation Management | 6 ECTS |
International Marketing | 6 ECTS |
Introduction to Entrepreneuship | 6 ECTS |
Marketing Analytics | 6 ECTS |
Marketing Applications | 6 ECTS |
Organizational Behaviour | 6 ECTS |
PESCARA / ITALIA |
|
Digital Business Organization | 6 ECTS |
Digital Marketing Princiles | 6 ECTS |
Management of Innovation | 6 ECTS |
Economics of Strategic Competition | 6 ECTS |
OSTRAVA / CHEQUIA |
|
Purchasing Management | 6 ECTS |
Marketing Management | 6 ECTS |
International Trade | 6 ECTS |
Business Analytics | 6 ECTS |
Decision Making Methods | 6 ECTS |
MILÁN / ITALIA |
|
Introduction to data analysis for market research | 6 ECTS |
Revenue Management | 6 ECTS |
Corporate Social Responsibility and sustainability | 6 ECTS |
Place attractiveness and big events | 6 ECTS |
Communication skills for business | 6 ECTS |
RIGA (TURÍBA) / LETONIA |
|
Integrated marketing communication strategies | 6 ECTS |
Risk and crisis communication | 6 ECTS |
Mass psychology | 6 ECTS |
RIGA (EKA) / LETONIA |
|
Market-led strategic management | 6 ECTS |
Strategic marketing planning | 6 ECTS |
The changing market environment | 6 ECTS |
Customer analysis | 6 ECTS |
Competitor analysis | 6 ECTS |
Forecasting future demand and market requirements | 6 ECTS |
Segmentation and positioning principles | 6 ECTS |
SEGUNDO CUATRIMESTRE
ASIGNATURAS CUATRIMESTRALES |
|
Strategic Marketing | 6 ECTS |
Digital Marketing | 9 ECTS |
CORPORATE SUSTAINABILITY | 6 ECTS |
INTERNATIONAL Marketing | 6 ECTS |
MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
Eventos, Relaciones Públicas y Protocolo | 6 ECTS |
SUSTAINABLE FINANCE | 6 ECTS |
CORK / IRLANDA |
|
Online Business Effectiveness | 6 ECTS |
Workplace Consultancy | 6 ECTS |
Marketing Strategy Simulation | 6 ECTS |
LIMERICK / IRLANDA |
|
Marketing in Popular Culture | 6 ECTS |
Marketing Leadership | 6 ECTS |
Digital and Social Media Marketing | 6 ECTS |
OPORTO / PORTUGAL |
|
Digital Labs | 6 ECTS |
Marketing Intelligence | 6 ECTS |
Communication Integrated in Digital Media | 6 ECTS |
Brand Management | 6 ECTS |
IASI / RUMANÍA |
|
Globalisation | 6 ECTS |
Leadership | 6 ECTS |
Sales Management | 6 ECTS |
Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / ESLOVAQUIA |
|
Consumer Behavior | 6 ECTS |
E Business and e Marketing | 6 ECTS |
International Marketing | 6 ECTS |
Leadership | 6 ECTS |
Marketing Analytics | 6 ECTS |
Marketing Application | 6 ECTS |
PESCARA / ITALIA |
|
Marketing Statistics and Metrics | 6 ECTS |
Data Science and Technology Intelligence | 6 ECTS |
Digital Marketing User Experience | 6 ECTS |
Social Media Analytics | 6 ECTS |
OSTRAVA / CHEQUIA |
|
Marketing | 6 ECTS |
Business Marketing | 6 ECTS |
International Competitiveness | 6 ECTS |
Integration Processes in World Economy | 6 ECTS |
Organization Design | 6 ECTS |
Business Intelligence | 6 ECTS |
MILÁN / ITALIA |
|
Place, image, brand | 6 ECTS |
Multicultural communication | 6 ECTS |
Marketing strategies | 6 ECTS |
RIGA (TURÏBA) / LETONIA |
|
Public communication | 6 ECTS |
European integration and international communication | 6 ECTS |
Logic of conflict | 6 ECTS |
Political science and political communication | 6 ECTS |
RIGA (EKA) / LETONIA |
|
Segmentation and positioning research | 6 ECTS |
Selecting target markets | 6 ECTS |
Creating sustainable competitive advantage | 6 ECTS |
Competing through innovation | 6 ECTS |
Competing through superior service and customer relationships | 6 ECTS |
Strategic customer management | 6 ECTS |
Strategy implementation and internal marketing | 6 ECTS |
Créditos ECTS | |
Primer cuatrimestre | 24 |
Segundo cuatrimestre | 24 |
créditos necesarios para la obtención del experto | 48 |
SOLICITA INFORMACIÓN DETALLADA DE ESTE EXPERTO
DESCUBRE MÁS
PESCARA, ITALIA
Sol, mar, deporte y movida son las palabras clave de la provincia de Pescara, una mezcla de naturaleza, paisajes sugestivos y deportes.
IR AHORA
BRATISLAVA, ESLOVAQUIA
A una hora en crucero desde Viena, en el lugar donde Eslovaquia se encuentra con Austria y Hungría, una ciudad verde y culta.
IR AHORA
IASI, RUMANÍA
En la capital de la región de Moldava abundan la cultura y la historia, sus grandiosos monumentos y sus calles estrechas y peatonales llenas de animación.