SPECIALIST IN
INTERNATIONAL AND DIGITAL MARKETING
Professionals with creative and management skills.
SPECIALIST
INTERNATIONAL AND DIGITAL MARKETING
Gain international strategic skills, creative execution capabilities and advanced knowledge to launch your marketing career in an ever-changing digital environment.
Learn about the fundamentals of global marketing, gain basic marketing knowledge and develop leadership skills. You’ll study how to leverage digital marketing, social media, marketing analytics and strategy.
This degree focused on the world of international and digital marketing is designed for you to learn how to work in multicultural teams, develop your leadership skills and learn how you can shape the future.
PROGRAM
Applied Specialist Degree.
DURATION
One semester.
CREDITS
30 ECTS.
LANGUAGE
English B2.
MODALITY
Distance learning.
ADMISSION
Reservations are open all year round.
ADVANTAGES OF THIS SPECIALIST
EXECUTIVE VISION
Business management skills, personal and professional development.
ENRICH YOUR PROFILE AND IMPROVE YOUR EMPLOYABILITY
Get to know new countries and different cultures.
ACCESS TO OTHER EMPLOYMENT OPPORTUNITIES
A postgraduate degree increases up to 40% more salary.
GREATLY IMPROVE YOUR LANGUAGE SKILLS
Increase your personal autonomy and critical capacity.
FACULTY WITH INTERNATIONAL PROFILE
Both in their training and in their teaching activities, reinforcing the international focus of the program.
PRESTIGE
A postgraduate degree will add prestige to your resume.
LANGUAGE
PROFICIENCY
B1, B2, C1
CERTIFICATE
Develop the English skills necessary for a successful career. At Iriarte you will be immersed in an international environment with Erasmus students from countries with which we have international mobility exchange agreements. We include annual B1, B2 and C1 certification courses for all our Bachelor, Second Degree, Master, European Master, Expert and Specialist students, which you will also be able to use to carry out the different international mobilities.
SYLLABUS
English / Spanish
SEMESTER
SUBJECTS IN ENGLISH AND SPANISH |
|
| Strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| International Marketing | 6 ECTS |
| Events, Public Relations and Protocol | 9 ECTS |
| Credits ECTS | |
| FIRST TERM | 30 |
| ENGLISH CERTIFICATE B2/C1 | |
| credits required to obtain the specialist | 30 |
STORIES OF OUR GRADUATE STUDENTS
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ALEJANDRO, MBA BUSINESS MANAGEMENT IN CZECH
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“Despite the increased difficulty in this new stage of our studies, ELTE University is unbeatable in facilities and its professors have given us a new vision.”
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PROFESSIONAL PROFILE
Students and professionals who wish to occupy positions with managerial and leadership responsibilities
The Specialist in International and Digital Marketing is aimed at both university graduates and professionals, in any type of company, who wish to specialize in this area of knowledge and who want to broaden their competencies and skills.
MARKETING ANALYST
ASSOCIATE PRODUCT MANAGER
DIGITAL MARKETING ANALYST
CONTENT MANAGER
BRAND DIRECTOR
MARKET RESEARCH
SOCIAL NETWORKS
PRODUCT RESEARCH
ACCOUNT MANAGER
SEO / SEM MANAGER
PRODUCT MANAGER
BRAND DIGITAL MANAGER
COMMUNITY MANAGER
STRATEGY PLANNER
RESPONSIBLE FOR WEB PROJECTS
ONLINE REPUTATION
MULTIMEDIA CONTENTS
DIGITAL INNOVATION
SHALL WE TALK?
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WHAT A MASTER'S DEGREE IS FOR
“The bachelor’s degree is generalist and the master’s degree is going to give us the differentiation that the labor market demands.”
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THE HIGHER THE TRAINING, THE HIGHER THE REMUNERATION
Differences in educational attainment translate into large wage gaps once entering the labor market.
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EUROPEAN MASTER'S DEGREE
Marketing and Human Resources, creative skills in a digital environment and human capital management.