MARKETING AND MEDIA
Professionals with creative and management skills.
SECOND DEGREE
MARKETING AND MEDIA
+ ADDITIONAL CERTIFICATIONS
A MULTI-DISCIPLINARY
PROGRAM
Through hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.
The Second Degree curriculum is designed to train young professionals who are capable of facing global challenges and to help them develop the skills they need to succeed in the business world. This balance helps them develop profiles that adapt to the new trends of the complex working world they will face after completing their program.
SYLLABUS
FIRST YEAR
ANNUAL COURSES
ECONOMIC AND FINANCIAL MANAGEMENT OF THE COMPANY
MARKETING POLICIES
DIGITAL MARKETING
COMMERCIAL RESEARCH
FOREIGN LANGUAGE (ENGLISH)
TRAINING AND JOB ORIENTATION
ENGLISH / SPANISH CERTIFICATE B1 / B2 / C1
FIRST PROFESSIONAL INTERNSHIPS
SECOND YEAR
ANNUAL COURSES
DESIGN AND DEVELOPMENT OF COMMUNICATION MATERIAL
MEDIA AND COMMUNICATION SUPPORTS
PUBLIC RELATIONS AND EVENTS DEVELOPMENT
FIELD WORK IN COMMERCIAL RESEARCH
PRODUCT AND SERVICE LAUNCHES
CUSTOMER, CONSUMER AND USER SERVICE
FINAL PROJECT
SPECIALIZATION IN EVENTS, PROTOCOL AND PUBLIC RELATIONS
SECOND PROFESSIONAL INTERNSHIPS
| Hours | |
| Hours of training at the educational center | 1.780 |
| Hours of on-the-job training | 220 |
| Teaching hours | 2.000 |
FIRST YEAR
In the first year, the most general business training subjects are studied (economic, financial and labor management) and the basic principles of marketing and advertising (commercial strategies, systems, supports and means of promotion and customer service) are introduced. It is important to improve the level of English, which is the international language of commerce. In summer you will be able to start the internship in companies of the sector (in Spain or in other European countries) and you will be able to gain experience.
SECOND YEAR
This is the time to delve into specific areas such as commercial research and digital marketing, which will provide you with the prior knowledge to later organize product launch campaigns, design communication material and organize promotional events. You will be able to translate all the knowledge acquired into the development of a specific project and you will finish with a new period of practical training in companies, preferably outside Spain, which will allow you to consolidate yourself as a professional.
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EVENTS, PROTOCOL AND PUBLIC RELATIONS
FACULTY
