MASTER IN MARKETING
AND MEDIA
Strategy, public relations and creative execution skills.
A MULTI-DISCIPLINARY
PROGRAM
Through hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.
The Master in Marketing and Communication curriculum is designed to train young professionals who are capable of facing global challenges and to help them develop the skills they need to succeed in the business world. This balance helps them develop profiles that adapt to the new trends of the complex working world they will face after completing their program.
SYLLABUS
SUBJECTS
SEMESTER SUBJECTS |
|
| STRATEGIC MARKETING | 9 ECTS |
| DIGITAL MARKETING | 6 ECTS |
| INTERNATIONAL MARKETING | 6 ECTS |
| EVENTS, PUBLIC RELATIONS AND PROTOCOL | 6 ECTS |
| REVENUE MANAGEMENT | 6 ECTS |
| FINAL PROJECT | 6 ECTS |
| B1 / B2 / C1 ENGLISH CERTIFICATE |
| Credits ECTS | |
| FALL TERM | 34 |
| MASTER´S THESIS | 6 |
| PROFESSIONAL INTERNSHIPS | 24 |
| CREDITS REQUIRED TO OBTAIN THE MASTER’S DEGREE | 60 |
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INTERNATIONAL DEGREE ITINERARIES
STUDENTS IN INTERNSHIPS
