MASTER'S DEGREE IN INTERNATIONAL
TOURISM MANAGEMENT
Entrepreneurship and business innovation in the engine of the global economy.
MASTER
TOURISM BUSINESS MANAGEMENT + CERTIFICATIONS
A MULTI-DISCIPLINARY
PROGRAM
Through hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects
The Master in International Tourism Business Management curriculum is designed to train young professionals who are capable of facing global challenges and to help them develop the skills they need to succeed in the business world. This balance helps them develop profiles that adapt to the new trends of the complex working world they will face after completing their program.
DEVELOP
YOUR PROFESSIONAL CAREER
SYLLABUS
Choose between 18 and 36 ECTS per semester
FIRST TERM
FROM SEPTEMBER TO JANUARY |
|
| Operations and Production Processes | 6 ECTS |
| Revenue Management | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| Strategic for Human Resources | 9 ECTS |
| Strategic Marketing | 9 ECTS |
| International Marketing | 6 ECTS |
| Financial Management of Tourism Activity + SAP | 6 ECTS |
| Archaeological and Historical Heritage | 6 ECTS |
| Marketing for Tourism | 6 ECTS |
| Commercial Research | 6 ECTS |
| English / Spanish Certificate B1 / B2 / C1 | 6 ECTS |
| CORPORATE FINANCE | 9 ECTS |
second term
FROM JANUARY TO MAY |
|
| Managerial Skills and Negotiation Tools | 6 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
| Digital Marketing | 6 ECTS |
| Promotion of Tourism Products and Destinations | 6 ECTS |
| AMADEUS | 6 ECTS |
| Tourism Business Management | 6 ECTS |
| Human Resources Management | 6 ECTS |
| German Certificate A2 / B1 | 6 ECTS |
| FINANCIAL TECHNOLOGY | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
THIRD TERM
| postgraduate final project | 6 ECTS |
| Professional internships | 18 / 36 ECTS |
Â
| Credits ECTS | |
| FIRST TERM | 18/36 |
| SECOND TERM | 18/36 |
| professional internships and/or final thesis | 18 |
| master’s credits required for itineraries a, b, c | 60 |
| master’s credits required for itinerary d | 120 |
