EUROPEAN MASTER
TOURISM BUSINESS
MANAGEMENT
Entrepreneurship and business innovation in the engine of the global economy.
DESIGN YOUR OWN PROGRAM
Choose the country, the university and which subjects to take in each semester
Iriarte's European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master's Thesis or an internship in another European destination.
SYLLABUS
Choose a minimum of three subjects per term
FALL TERM
DISTANCE LEARNING SUBJECTS |
|
| Strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| International Marketing | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| Revenue Management | 6 ECTS |
| Strategic for Human Resources | 9 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
| Managerial Skills and Negotiation Tools | 6 ECTS |
| Corporate Finance | 9 ECTS |
| Financial Technology | 6 ECTS |
| Sustainable Finance | 6 ECTS |
ON-CAMPUS SUBJECTS |
|
| Tourism Economics | 6 ECTS |
| Destination | 6 ECTS |
| Political Economy of Tourism | 6 ECTS |
| Applied Customer Experience Management | 6 ECTS |
| Entrepreneurship and Business Development | 6 ECTS |
| Digital Marketing and Social Media in Tourism | 6 ECTS |
| Boosting Sales in Tourism | 6 ECTS |
| Pricing Approaches in Tourism Industry | 6 ECTS |
| Responsible Tourism | 6 ECTS |
| Quantitative Methods and Statistics | 6 ECTS |
| Business Plan | 6 ECTS |
| Hospitality Industry | 6 ECTS |
| Economic Justification for Complex Tourism Product | 6 ECTS |
| Travel, relativism and hospitality | 6 ECTS |
| Managing hospitality and guest services | 6 ECTS |
| Critical issues in hospitality and tourisim human resources | 6 ECTS |
| Operation Management | 6 ECTS |
| Cultural Tourism | 6 ECTS |
| Strategic Management | 6 ECTS |
| E.business | 6 ECTS |
| MICE | 6 ECTS |
| Tourism and Entrepreneurship | 6 ECTS |
| E-Tourism | 6 ECTS |
SPRING TERM
DISTANCE LEARNING SUBJECTS |
|
| Strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| International Marketing | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| Revenue Management | 6 ECTS |
| Strategic for Human Resources | 9 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
| Managerial Skills and Negotiation Tools | 6 ECTS |
| Corporate Finance | 9 ECTS |
| Financial Technology | 6 ECTS |
| Sustainable Finance | 6 ECTS |
ON-CAMPUS SUBJECTS |
|
| Tourism Economics | 6 ECTS |
| Destination | 6 ECTS |
| Political Economy of Tourism | 6 ECTS |
| Applied Customer Experience Management | 6 ECTS |
| Entrepreneurship and Business Development | 6 ECTS |
| Digital Marketing and Social Media in Tourism | 6 ECTS |
| Boosting Sales in Tourism | 6 ECTS |
| Pricing Approaches in Tourism Industry | 6 ECTS |
| Responsible Tourism | 6 ECTS |
| Quantitative Methods and Statistics | 6 ECTS |
| Business Plan | 6 ECTS |
| Hospitality Industry | 6 ECTS |
| Economic Justification for Complex Tourism Product | 6 ECTS |
| Travel, relativism and hospitality | 6 ECTS |
| Managing hospitality and guest services | 6 ECTS |
| Critical issues in hospitality and tourisim human resources | 6 ECTS |
| Operation Management | 6 ECTS |
| Cultural Tourism | 6 ECTS |
| Strategic Management | 6 ECTS |
| E.business | 6 ECTS |
| MICE | 6 ECTS |
| Tourism and Entrepreneurship | 6 ECTS |
| E-Tourism | 6 ECTS |
SUMMER TERM
| master's thesis | 12 ECTS |
| Professional internships | 24 ECTS |
| Credits ECTS | |
| fall term | 24 |
| spring term | 24 |
| professional internships and/or master´s thesis | 24 / 12 |
| credits required to obtain the master's degree | 60 |
REQUEST DETAILED INFORMATION ABOUT THIS PROGRAM
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