EUROPEAN MASTER'S DEGREE IN TOURISM BUSINESS MANAGEMENT
Entrepreneurship and business innovation in the engine of the global economy.
DESIGN YOUR OWN PROGRAM
Choose the country, the university and which subjects to take in each semester
Iriarte’s European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master’s Thesis or an internship in another European destination.
SYLLABUS
Choose a minimum of three subjects per term
FALL TERM
SEMESTER SUBJECTS |
|
|
Strategic Marketing |
6 ECTS |
|
Digital Marketing |
9 ECTS |
|
International Marketing |
6 ECTS |
|
EVENTS, PUBLIC RELATIONS AND PROTOCOL |
6 ECTS |
| Revenue Management | 6 ECTS |
|
Strategic for Human Resources |
9 ECTS |
|
Firm Culture and International Digital Teamwork |
6 ECTS |
|
Managerial Skills and Negotiation Tools |
6 ECTS |
|
Corporate Finance |
9 ECTS |
|
Financial Technology |
6 ECTS |
|
Sustainable Finance |
6 ECTS |
STRALSUND / GERMANY |
|
| Individual and Organizational Development | 6 ECTS |
| Managing Tourism Markets | 6 ECTS |
| Special Topics in Tourism | 6 ECTS |
| Global Business Development | 6 ECTS |
DEGGENDORF / GERMAN |
|
| Customer Experience Management | 6 ECTS |
| Current Issues in Business Administration | 6 ECTS |
| Intercultural and Interdisciplinary Management | 6 ECTS |
| Global and Regional Sustainable Tourism Development | 6 ECTS |
SATAKUNTA / FINLAND |
|
| Tourism in Coastal and Marine Destinations | 6 ECTS |
| Roadmap to Tourism and Hospitality Industry | 6 ECTS |
| Tourism Product and Experience Design | 6 ECTS |
|
Natural and Cultural Heritage as Business Resources in Coastal and Maritime Tourism |
6 ECTS |
RIGA / LATVIA |
|
| Quantitative Methods and Statistics | 6 ECTS |
| Accounting | 6 ECTS |
| Human Resource Management | 6 ECTS |
| Business Valuation | 6 ECTS |
| Risk Management | 6 ECTS |
| Recreology | 6 ECTS |
MILÁN / ITALY |
|
| Cultural heritage, arts and tourism | 6 ECTS |
| Advanced digital marketing for tourism | 6 ECTS |
| e-tourism technology | 6 ECTS |
| Critical issues in hospitality and tourisim human resources | 6 ECTS |
SPLIT / CROATIA |
|
| Global Economy and Tourism | 6 ECTS |
| Marketing management | 6 ECTS |
| Destination Sustainable Development | 6 ECTS |
| Innovative Tourist Product Development | 6 ECTS |
| Enology and Sommelier Course | 6 ECTS |
PRIMORSKA / SLOVENIA |
|
|
Creativity and Innovation |
6 ECTS |
|
Accounting |
6 ECTS |
|
E-marketing |
6 ECTS |
|
Intercultural and Political Environment |
6 ECTS |
|
Supply Chain Management |
6 ECTS |
RIGA (TURÏBA) / LATVIA |
|
|
International tourism business environment |
6 ECTS |
|
Research methods in tourism |
6 ECTS |
|
Strategic tourism marketing |
6 ECTS |
SPRING TERM
SEMESTER SUBJECTS |
|
|
Strategic Marketing |
6 ECTS |
|
Digital Marketing |
9 ECTS |
|
International Marketing |
6 ECTS |
|
EVENTS, PUBLIC RELATIONS AND PROTOCOL |
6 ECTS |
| Revenue Management | 6 ECTS |
|
Strategic for Human Resources |
9 ECTS |
|
Firm Culture and International Digital Teamwork |
6 ECTS |
|
Managerial Skills and Negotiation Tools |
6 ECTS |
|
Corporate Finance |
9 ECTS |
|
Financial Technology |
6 ECTS |
|
Sustainable Finance |
6 ECTS |
STRALSUND / GERMANY |
|
| Tourism Economics | 6 ECTS |
| Destination | 6 ECTS |
| Political Economy of Tourism | 6 ECTS |
DEGGENDORF / GERMANY |
|
| Applied Customer Experience Management | 6 ECTS |
| Entrepreneurship and Business Development | 6 ECTS |
| Digital Marketing and Social Media in Tourism | 6 ECTS |
| Specialised Mandatory Elective Module | |
SATAKUNTA / FINLAND |
|
| Boosting Sales in Tourism | 6 ECTS |
| Designing Blue Experiences in Coastal and Marine Tourism Destinations | 6 ECTS |
| Pricing Approaches in Tourism Industry | 6 ECTS |
| Responsible Tourism | 6 ECTS |
RIGA / LATVIA |
|
| Management Theory | 6 ECTS |
| Quantitative Methods and Statistics | 6 ECTS |
| Business Plan | 6 ECTS |
| Environment, Labour and Civil Protection | 6 ECTS |
| Hospitality Industry | 6 ECTS |
| Economic Justification for Complex Tourism Product | 6 ECTS |
MILÁN / ITALY |
|
| Travel, relativism and hospitality | 6 ECTS |
| Theme park and attractions management | 6 ECTS |
| Managing hospitality and guest services | 6 ECTS |
| Critical issues in hospitality and tourisim human resources | 6 ECTS |
SPLIT / CROATIA |
|
| Operation Management | 6 ECTS |
| Market Research in Tourism | 6 ECTS |
| Housekeeping Department Management | 6 ECTS |
| Development and Investment Policy in Hospitality and Tourism | 6 ECTS |
| Cultural Tourism | 6 ECTS |
PRIMORSKA / SLOVEN |
|
|
Enterpreneural society |
6 ECTS |
|
Strategic Management |
6 ECTS |
|
Managerial Aspects of Smart Technologies |
6 ECTS |
|
E.business |
6 ECTS |
|
Themes in Business English |
6 ECTS |
RIGA (TURÏBA) / LATVIA |
|
|
E-Tourism |
6 ECTS |
|
MICE |
6 ECTS |
|
Tourism and Entrepreneurship |
6 ECTS |
SUMMER TERM
| MASTER’S THESIS | 12 ECTS |
| PROFESSIONAL INTERNSHIPS | 24 ECTS |
| Credits ECTS | |
| FALL TERM | 24 |
| SPRING TERM | 24 |
| PROFESSIONAL INTERNSHIPS AND/OR MASTER´S THESIS | 24 / 12 |
| CREDITS REQUIRED TO OBTAIN THE MASTER’S DEGREE | 60 |
REQUEST DETAILED INFORMATION ABOUT THIS MASTER
DISCOVER MORE
STRALSUND, GERMANY
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LILLE, FRANCE
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SALERNO, ITALY
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