EUROPEAN MASTER
MBA AND MARKETING
Operational decisions with management and creative skills.
EUROPEAN MASTER
MBA AND MARKETING
DESIGN YOUR OWN PROGRAM
Choose the country, the university and which subjects to take in each semester
Iriarte's European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master's Thesis or an internship in another European destination.
SYLLABUS
Choose a minimum of three subjects per term
FALL TERM
DISTANCE LEARNING SUBJECTS |
|
| Strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| International Marketing | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| Strategic for Human Resources | 9 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
| Managerial Skills and Negotiation Tools | 6 ECTS |
| Corporate Finance | 9 ECTS |
| Financial Technology | 6 ECTS |
| Sustainable Finance | 6 ECTS |
| Corporate Sustainability | 6 ECTS |
ON-CAMPUS SUBJECTS |
|
| Business Development | 6 ECTS |
| Economics | 6 ECTS |
| Research Methods for Management | 6 ECTS |
| International Economics | 6 ECTS |
| Marketing & Communication | 6 ECTS |
| Financial Management | 6 ECTS |
| Strategic Corporate Management | 6 ECTS |
| International Business Law | 6 ECTS |
| Management of Sustainability | 6 ECTS |
| Customer Experience Management | 6 ECTS |
| Intercultural and Interdisciplinary Management | 6 ECTS |
| business administration | 6 ECTS |
| Management Accounting | 6 ECTS |
| Business English | 6 ECTS |
| Innovation Management | 6 ECTS |
| International Trade and Development | 6 ECTS |
| Organization and Leadership | 6 ECTS |
| Intercultural Communication | 6 ECTS |
| Digitalization in the Employment Market | 6 ECTS |
| Entrepreneurship and Economy | 6 ECTS |
| Corporate Finance | 6 ECTS |
| Marketing and Internationalization Strategies | 6 ECTS |
| Human Resource Development Policies | 6 ECTS |
| Economics of Digital Markets | 6 ECTS |
| European Projects Management | 6 ECTS |
| Negotiation Techniques | 6 ECTS |
| International Trade | 6 ECTS |
| Human Resources Management | 6 ECTS |
| Macroeconomics | 6 ECTS |
SPRING TERM
DISTANCE LEARNING SUBJECTS |
|
| STRATEGIC MARKETING | 6 ECTS |
| DIGITAL MARKETING | 9 ECTS |
| CORPORATE SUSTAINABILITY | 6 ECTS |
| INTERNATIONAL MARKETING | 6 ECTS |
| MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
ON-CAMPUS SUBJECTS |
|
| Workplace Consultancy | 6 ECTS |
| Marketing Strategy Simulation | 6 ECTS |
| Marketing in Popular Culture | 6 ECTS |
| Marketing Leadership | 6 ECTS |
| Digital and Social Media Marketing | 6 ECTS |
| Digital Labs | 6 ECTS |
| Marketing Intelligence | 6 ECTS |
| Communication Integrated in Digital Media | 6 ECTS |
| Brand Management | 6 ECTS |
| Sales Management | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
| Consumer Behavior | 6 ECTS |
| International Marketing | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Application | 6 ECTS |
| Digital Marketing User Experience | 6 ECTS |
| Social Media Analytics | 6 ECTS |
| Business Marketing | 6 ECTS |
| Organization Design | 6 ECTS |
| Multicultural communication | 6 ECTS |
| Marketing strategies | 6 ECTS |
| Creating sustainable competitive advantage | 6 ECTS |
| Strategic customer management | 6 ECTS |
SUMMER TERM
| master's thesis | 12 ECTS |
| Professional internships | 24 ECTS |
| Credits ECTS | |
| fall term | 24 |
| spring term | 24 |
| professional internships and/or master´s thesis | 24 / 12 |
| credits required to obtain the master's degree | 60 |
REQUEST DETAILED INFORMATION ABOUT THIS PROGRAM
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