EUROPEAN MASTER
MARKETING
AND HUMAN RESOURCES
Creative skills in a digital environment and human capital management.
DESIGN YOUR OWN PROGRAM
Choose the country, the university and which subjects to take in each semester
Iriarte's European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master's Thesis or an internship in another European destination.
SYLLABUS
Choose a minimum of three subjects per term
FALL TERM
DISTANCE LEARNING SUBJECTS |
|
| STRATEGIC MARKETING | 6 ECTS |
| DIGITAL MARKETING | 9 ECTS |
| CORPORATE SUSTAINABILITY | 6 ECTS |
| INTERNATIONAL MARKETING | 6 ECTS |
| MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
ON-CAMPUS SUBJECTS |
|
| The Digital Message | 6 ECTS |
| Relationship Marketing | 6 ECTS |
| Contemporary Marketing Issues | 6 ECTS |
| Marketing and Society | 6 ECTS |
| Marketing Theory | 6 ECTS |
| Research Methodology | 6 ECTS |
| Corporate Strategy | 6 ECTS |
| Innovation and Entrepreneurship | 6 ECTS |
| Strategic and Operational Marketing | 6 ECTS |
| Study of Consumer and Consumer Trends | 6 ECTS |
| International Marketing | 6 ECTS |
| Communication and Public Relations | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Applications | 6 ECTS |
| Digital Business Organization | 6 ECTS |
| Digital Marketing Princiles | 6 ECTS |
| Decision Making Methods | 6 ECTS |
| Place attractiveness and big events | 6 ECTS |
| Communication skills for business | 6 ECTS |
| Risk and crisis communication | 6 ECTS |
| Customer analysis | 6 ECTS |
| Strategic marketing planning | 6 ECTS |
| Forecasting future demand and market requirements | 6 ECTS |
SPRING TERM
DISTANCE LEARNING SUBJECTS |
|
| Strategic for Human Resources | 9 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
|
Managerial Skills and Negotiation Tools |
6 ECTS |
|
Corporate Sustainability |
6 ECTS |
ON-CAMPUS SUBJECTS |
|
| Negotiations and Conflict Management | 6 ECTS |
| Workplace Learning and Development | 6 ECTS |
| International Human Resource Management | 6 ECTS |
| Research Skills Development | 6 ECTS |
| International Corporate Strategy | 6 ECTS |
| Coaching and Mentoring | 6 ECTS |
| Personnel controlling & remuneration | 6 ECTS |
| HR trends & development | 6 ECTS |
| Human Resources and Risk Management | 6 ECTS |
| Leading Change | 6 ECTS |
| Business Opportunity and Strategy | 6 ECTS |
| Organizational Behavior | 6 ECTS |
| Team Building and Management | 6 ECTS |
| Talent management | 6 ECTS |
| Career management | 6 ECTS |
| Motivation, assessment and rewards | 6 ECTS |
| Emotional intelligence | 6 ECTS |
| Leadership | 6 ECTS |
SUMMER TERM
| master's thesis | 12 ECTS |
| Professional internships | 24 ECTS |
| Credits ECTS | |
| fall term | 24 |
| spring term | 24 |
| professional internships and/or master´s thesis | 24 / 12 |
| credits required to obtain the master's degree | 60 |
REQUEST DETAILED INFORMATION ABOUT THIS PROGRAM
DISCOVER MORE
BUDAPEST, HUNGARY
Reflected in the Danube, the capital of Hungary maintains the charm of its spas and thermal springs, the rapture of Béla Bartók's music and a European atmosphere.
GO NOW
PESCARA, ITALY
Sun, sea, sport and action are the key words of the province of Pescara, a mixture of nature, suggestive landscapes and sports.
GO NOW
CORK, IRELAND
One of the liveliest cities on the island, with riverside walks, fantastic pubs and original and unforgettable experiences.