EUROPEAN MASTER IN MARKETING
AND HUMAN RESOURCES
Creative skills in a digital environment and human capital management.
DESIGN YOUR OWN PROGRAM
Choose the country, the university and which subjects to take in each semester
Iriarte’s European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master’s Thesis or an internship in another European destination.
SYLLABUS
Choose a minimum of three subjects per term
FALL TERM
SEMESTER SUBJECTS |
|
| strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| International Marketing | 6 ECTS |
| EVENTS, PUBLIC RELATIONS AND PROTOCOL | 6 ECTS |
CORK / IRELAND |
|
| Business Case Analysis | 6 ECTS |
| The Digital Message | 6 ECTS |
| Relationship Markerting | 6 ECTS |
| Contemporary Marketing Issues | 6 ECTS |
LIMERICK / IRELAND |
|
| Marketing and Society | 6 ECTS |
| Marketing Theory | 6 ECTS |
| Research Methodology | 6 ECTS |
PORTO / PORTUGAL |
|
| Corporate Strategy | 6 ECTS |
| Innovation and Entrepreneurship | 6 ECTS |
| Strategic and Operational Marketing | 6 ECTS |
| Study of Consumer and Consumer Trends | 6 ECTS |
BRNO / CZECH |
|
|
Marketing in the EU |
6 ECTS |
|
International Marketing |
6 ECTS |
|
Business Process Management |
6 ECTS |
|
Organizational Behaviour |
6 ECTS |
IASI / ROMANIA |
|
| International Marketing | 6 ECTS |
| Communication and Public Relations | 6 ECTS |
| Negotiation Techniques | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / SLOVAKI |
|
| Change Management | 6 ECTS |
| EU and Social Media | 6 ECTS |
| Innovation Management | 6 ECTS |
| International Marketing | 6 ECTS |
| Introduction to Entrepreneuship | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Applications | 6 ECTS |
| Organizational Behaviour | 6 ECTS |
PESCARA / ITALY |
|
| Digital Business Organization | 6 ECTS |
| Digital Marketing Princiles | 6 ECTS |
| Management of Innovation | 6 ECTS |
| Economics of Strategic Competition | 6 ECTS |
OSTRAVA / CZECH |
|
| Purchasing Management | 6 ECTS |
| Marketing Management | 6 ECTS |
| International Trade | 6 ECTS |
| Business Analytics | 6 ECTS |
| Decision Making Methods | 6 ECTS |
MILAN / ITALY |
|
| Introduction to data analysis for market research | 6 ECTS |
| Revenue Management | 6 ECTS |
| Corporate Social Responsibility and sustainability | 6 ECTS |
| Place attractiveness and big events | 6 ECTS |
| Communication skills for business | 6 ECTS |
RIGA (TURÏBA UNIVERSITY) / LATVIA |
|
| Integrated marketing communication strategies | 6 ECTS |
| Risk and crisis communication | 6 ECTS |
| Mass psychology | 6 ECTS |
| Public communication | 6 ECTS |
| European integration and international communication | 6 ECTS |
| Logic of conflict | 6 ECTS |
| Political science and political communication | 6 ECTS |
RIGA (EKA UNIVERSITY) / LATVIA |
|
| Market-led strategic management | 6 ECTS |
| Strategic marketing planning | 6 ECTS |
| The changing market environment | 6 ECTS |
| Customer analysis | 6 ECTS |
| Competitor analysis | 6 ECTS |
| Forecasting future demand and market requirements | 6 ECTS |
| Segmentation and positioning principles | 6 ECTS |
SPRING TERM
SEMESTER SUBJECTS |
|
| Strategic for Human Resources | 9 ECTS |
| Firm Culture and International Digital Teamwork | 6 ECTS |
| Managerial Skills and Negotiation Tools | 6 ECTS |
SATAKUNTA / FINLAND |
|
| Intercultural Communication | 6 ECTS |
| Digitalization in the Employment Market | 6 ECTS |
| Basics of Entrepreneurship | 6 ECTS |
| Professional Communication | 6 ECTS |
| Expert and Wise Economy | 6 ECTS |
| Entrepreneurship and Economy | 6 ECTS |
DÜSSELDORF / GERMANY |
|
| Strategic human resources management | 6 ECTS |
| Leadership and motivation theories | 6 ECTS |
| Decision-oriented management | 6 ECTS |
| Personnel development | 6 ECTS |
| Organizational design and development | 6 ECTS |
| HR trends & development | 6 ECTS |
| Personnel controlling & remuneration | 6 ECTS |
CORK / IRELAND |
|
| Professional Employment Law | 6 ECTS |
| International Corporate Strategy | 6 ECTS |
| HRM in Context | 6 ECTS |
| Coaching and Mentoring | 6 ECTS |
LIMERICK / IRELAND |
|
| Contemporary Issues in Human Resource Management | 6 ECTS |
| The Psychology of Leadership and Change | 6 ECTS |
| Comparative Employment Relations | 6 ECTS |
| Research Methods | 6 ECTS |
RIGA (TURÏBA UNIVERSITY) / LATVIA |
|
| Conflict Management and Mediation | 6 ECTS |
| Labor law | 6 ECTS |
| Organisation Management Psychology | 6 ECTS |
| Coaching and Supervision | 6 ECTS |
RIGA (EKA UNIVERSITY) / LATVIA |
|
| Strategic human resources management | 6 ECTS |
| Corporate culture | 6 ECTS |
| Planning human resources | 6 ECTS |
| Personnel recruitment | 6 ECTS |
| Human resources training and development | 6 ECTS |
| Performance management | 6 ECTS |
SUMMER TERM
| MASTER’S THESIS | 12 ECTS |
| PROFESSIONAL INTERNSHIPS | 24 ECTS |
| Credits ECTS | |
| FALL TERM | 24 |
| SPRING TERM | 24 |
| PROFESSIONAL INTERNSHIPS AND/OR MASTER´S THESIS | 24 / 12 |
| CREDITS REQUIRED TO OBTAIN THE MASTER’S DEGREE | 60 |
REQUEST DETAILED INFORMATION ABOUT THIS MASTER
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PORTO, PORTUGAL
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SATAKUNTA, FINLAND
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IASI, ROMANIA
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