EUROPEAN MASTER IN
INTERNATIONAL AND DIGITAL
MARKETING
Professionals with creative and management skills.
DESIGN YOUR OWN PROGRAM
Choose the country, the university and which subjects to take in each semester
Iriarte’s European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master’s Thesis or an internship in another European destination.
SYLLABUS
Choose a minimum of three subjects per term
FALL TERM
ONLINEIN PERSON
SEMESTER SUBJECTS |
|
| strategic Marketing | 6 ECTS |
| Digital Marketing | 9 ECTS |
| Internacional Marketing | 6 ECTS |
| EVENTS, PUBLIC RELATIONS AND PROTOCOL | 6 ECTS |
CORK / IRELAND |
|
| Business Case Analysis | 6 ECTS |
| The Digital Message | 6 ECTS |
| Relationship Markerting | 6 ECTS |
| Contemporary Marketing Issues | 6 ECTS |
LIMERICK / IRELAND |
|
| Marketing and Society | 6 ECTS |
| Marketing Theory | 6 ECTS |
| Research Methodology | 6 ECTS |
PORTO / PORTUGAL |
|
| Corporate Strategy | 6 ECTS |
| Innovation and Entrepreneurship | 6 ECTS |
| Strategic and Operational Marketing | 6 ECTS |
| Study of Consumer and Consumer Trends | 6 ECTS |
IASI / ROMANIA |
|
| International Marketing | 6 ECTS |
| Communication and Public Relations | 6 ECTS |
| Negotiation Techniques | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / SLOVAKIA |
|
| Change Management | 6 ECTS |
| EU and Social Media | 6 ECTS |
| Innovation Management | 6 ECTS |
| International Marketing | 6 ECTS |
| Introduction to Entrepreneuship | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Applications | 6 ECTS |
| Organizational Behaviour | 6 ECTS |
PESCARA / ITALY |
|
| Digital Business Organization | 6 ECTS |
| Digital Marketing Princiles | 6 ECTS |
| Management of Innovation | 6 ECTS |
| Economics of Strategic Competition | 6 ECTS |
OSTRAVA / CZECH |
|
| Purchasing Management | 6 ECTS |
| Marketing Management | 6 ECTS |
| International Trade | 6 ECTS |
| Business Analytics | 6 ECTS |
| Decision Making Methods | 6 ECTS |
MILÁN / ITALIA |
|
| Introduction to data analysis for market research | 6 ECTS |
| Revenue Management | 6 ECTS |
| Corporate Social Responsibility and sustainability | 6 ECTS |
| Place attractiveness and big events | 6 ECTS |
| Communication skills for business | 6 ECTS |
RIGA (TURÍBA) / LETONIA |
|
| Integrated marketing communication strategies | 6 ECTS |
| Risk and crisis communication | 6 ECTS |
| Mass psychology | 6 ECTS |
RIGA (EKA) / LETONIA |
|
| Market-led strategic management | 6 ECTS |
| Strategic marketing planning | 6 ECTS |
| The changing market environment | 6 ECTS |
| Customer analysis | 6 ECTS |
| Competitor analysis | 6 ECTS |
| Forecasting future demand and market requirements | 6 ECTS |
| Segmentation and positioning principles | 6 ECTS |
SPRING TERM
CORK / IRELAND |
|
| Online Business Effectiveness | 6 ECTS |
| Workplace Consultancy | 6 ECTS |
| Marketing Strategy Simulation | 6 ECTS |
LIMERICK / IRELAND |
|
| Marketing in Popular Culture | 6 ECTS |
| Marketing Leadership | 6 ECTS |
| Digital and Social Media Marketing | 6 ECTS |
PORTO / PORTUGAL |
|
| Digital Labs | 6 ECTS |
| Marketing Intelligence | 6 ECTS |
| Communication Integrated in Digital Media | 6 ECTS |
| Brand Management | 6 ECTS |
IASI / ROMANIA |
|
| Globalisation | 6 ECTS |
| Leadership | 6 ECTS |
| Sales Management | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
BRATISLAVA / SLOVAKIA |
|
| Consumer Behavior | 6 ECTS |
| E Business and e Marketing | 6 ECTS |
| International Marketing | 6 ECTS |
| Leadership | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Application | 6 ECTS |
PESCARA / ITALY |
|
| Marketing Statistics and Metrics | 6 ECTS |
| Data Science and Technology Intelligence | 6 ECTS |
| Digital Marketing User Experience | 6 ECTS |
| Social Media Analytics | 6 ECTS |
OSTRAVA / CZECH |
|
| Marketing | 6 ECTS |
| Business Marketing | 6 ECTS |
| International Competitiveness | 6 ECTS |
| Integration Processes in World Economy | 6 ECTS |
| Organization Design | 6 ECTS |
| Business Intelligence | 6 ECTS |
MILAN / ITALY |
|
| Place, image, brand | 6 ECTS |
| Multicultural communication | 6 ECTS |
| Marketing strategies | 6 ECTS |
RIGA (TURÏBA) / LATVIA |
|
| Public communication | 6 ECTS |
| European integration and international communication | 6 ECTS |
| Logic of conflict | 6 ECTS |
| Political science and political communication | 6 ECTS |
RIGA (EKA) / LATVIA |
|
| Segmentation and positioning research | 6 ECTS |
| Selecting target markets | 6 ECTS |
| Creating sustainable competitive advantage | 6 ECTS |
| Competing through innovation | 6 ECTS |
| Competing through superior service and customer relationships | 6 ECTS |
| Strategic customer management | 6 ECTS |
| Strategy implementation and internal marketing | 6 ECTS |
SUMMER TERM
| MASTER’S THESIS | 12 ECTS |
| PROFESSIONAL INTERNSHIPS | 24 ECTS |
| Credits ECTS | |
| FALL TERM | 24 |
| SPRING TERM | 24 |
| PROFESSIONAL INTERNSHIPS AND/OR MASTER´S THESIS | 24 / 12 |
| CREDITS REQUIRED TO OBTAIN THE MASTER’S DEGREE | 60 |
REQUEST DETAILED INFORMATION ABOUT THIS MASTER
DISCOVER MORE
PESCARA, ITALY
Sun, sea, sport and action are the key words of the province of Pescara, a mixture of nature, suggestive landscapes and sports.
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BRATISLAVA, SLOVAKIA
One hour cruise from Vienna, where Slovakia meets Austria and Hungary, a green and cultured city.
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IASI, ROMANIA
The capital of the Vltava region abounds with culture and history, grandiose monuments and lively narrow pedestrian streets.