EUROPEAN MASTER
INTERNATIONAL AND DIGITAL
MARKETING
Professionals with creative and management skills.
DESIGN YOUR OWN PROGRAM
Choose the country, the university and which subjects to take in each semester
Iriarte's European Masters are flexible and allow you to design the itinerary that best suits your interests and previous training, and you can also count on the advice of our teaching team. You can opt for a first term of online training or travel to one of the selected European universities. In the second term, you can go to another university, in the same or another country, or stay in the same one. Finally, you can also choose between a Master's Thesis or an internship in another European destination.
SYLLABUS
Choose a minimum of three subjects per term
FALL TERM
DISTANCE LEARNING SUBJECTS |
|
| STRATEGIC MARKETING | 6 ECTS |
| DIGITAL MARKETING | 9 ECTS |
| CORPORATE SUSTAINABILITY | 6 ECTS |
| INTERNATIONAL MARKETING | 6 ECTS |
| MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
ON-CAMPUS SUBJECTS |
|
| The Digital Message | 6 ECTS |
| Relationship Marketing | 6 ECTS |
| Contemporary Marketing Issues | 6 ECTS |
| Marketing and Society | 6 ECTS |
| Marketing Theory | 6 ECTS |
| Research Methodology | 6 ECTS |
| Corporate Strategy | 6 ECTS |
| Innovation and Entrepreneurship | 6 ECTS |
| Strategic and Operational Marketing | 6 ECTS |
| Study of Consumer and Consumer Trends | 6 ECTS |
| International Marketing | 6 ECTS |
| Communication and Public Relations | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Applications | 6 ECTS |
| Digital Business Organization | 6 ECTS |
| Digital Marketing Princiles | 6 ECTS |
| Decision Making Methods | 6 ECTS |
| Place attractiveness and big events | 6 ECTS |
| Communication skills for business | 6 ECTS |
| Risk and crisis communication | 6 ECTS |
| Customer analysis | 6 ECTS |
| Strategic marketing planning | 6 ECTS |
| Forecasting future demand and market requirements | 6 ECTS |
SPRING TERM
DISTANCE LEARNING SUBJECTS |
|
| STRATEGIC MARKETING | 6 ECTS |
| DIGITAL MARKETING | 9 ECTS |
| CORPORATE SUSTAINABILITY | 6 ECTS |
| INTERNATIONAL MARKETING | 6 ECTS |
| MANAGERIAL SKILLS AND NEGOTIATION TOOLS | 6 ECTS |
| Events, Public Relations and Protocol | 6 ECTS |
| SUSTAINABLE FINANCE | 6 ECTS |
ON-CAMPUS SUBJECTS |
|
| Workplace Consultancy | 6 ECTS |
| Marketing Strategy Simulation | 6 ECTS |
| Marketing in Popular Culture | 6 ECTS |
| Marketing Leadership | 6 ECTS |
| Digital and Social Media Marketing | 6 ECTS |
| Digital Labs | 6 ECTS |
| Marketing Intelligence | 6 ECTS |
| Communication Integrated in Digital Media | 6 ECTS |
| Brand Management | 6 ECTS |
| Sales Management | 6 ECTS |
| Effective Intercultural Business Communication | 6 ECTS |
| Consumer Behavior | 6 ECTS |
| International Marketing | 6 ECTS |
| Marketing Analytics | 6 ECTS |
| Marketing Application | 6 ECTS |
| Digital Marketing User Experience | 6 ECTS |
| Social Media Analytics | 6 ECTS |
| Business Marketing | 6 ECTS |
| Organization Design | 6 ECTS |
| Multicultural communication | 6 ECTS |
| Marketing strategies | 6 ECTS |
| Creating sustainable competitive advantage | 6 ECTS |
| Strategic customer management | 6 ECTS |
SUMMER TERM
| master's thesis | 12 ECTS |
| Professional internships | 24 ECTS |
| Credits ECTS | |
| fall term | 24 |
| spring term | 24 |
| professional internships and/or master´s thesis | 24 / 12 |
| credits required to obtain the master's degree | 60 |
REQUEST DETAILED INFORMATION ABOUT THIS PROGRAM
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