EVENTS, PUBLIC RELATIONS AND PROTOCOL
Communication techniques essential for the good image and prestige of companies.
CERTIFICATE COURSE
EVENTS, PROTOCOL AND PUBLIC RELATIONS
Companies base their success on providing customers with quality service and attention.
It is necessary that professionals have the basic knowledge about protocol and public relations that allow them to ensure that the customer is satisfied with the treatment and attention received, that they have a positive experience.
Public relations offers essential communication techniques for the good image and prestige of companies. The basic principle of this important discipline is: “do it well and make it known”. Public relations and protocol professionals must try to highlight the virtues and strengths of the company and, at the same time, be prepared for a good management of possible crises.
FORMAT
In person / Distance learning.
12 sessions, 60 hours.
INCOME PROFILE
Suitable for any student.
No previous knowledge is required.
UNIVERSITY CREDITS
6 ECTS.
LANGUAGE
Spanish / English.
PROFESSIONAL PROFILE
Public Relations, Events, Protocol Consultancy, Hotels, Trade Fair Institutions, Public Organizations, Cultural Entities, Cabinets and Communication Agencies.
OBJECTIVES AND SKILLS
AN ESSENTIAL CERTIFICATION
In the course it is possible to know in depth how it works and so you will be prepared for the certification that will open doors not only in Spain but also abroad.
COMMUNICATION
Those directly responsible for Public Relations, Events and Protocol must ensure correct communication with third parties: other companies, the media, public administrations, social organizations, etc.
BUSINESS PROTOCOL
The art and science of harmonizing interactions with people from different cultures to find common purpose, address strategic and sensitive issues and build long-term relationships.
DIFFERENTIATION
Considering the way globalization is affecting even the smallest companies, Public Relations and Protocol have also become a strategic asset to differentiate from the competition, establish valuable relationships with suppliers and distributors in other countries and ensure the best representation of the brand.
FACULTY
Events, Public Relations and Protocol professionals at your disposal.
IN PERSON
LECTURES
The format of the classes will be in our campus with all the students.
VIDEOS
IN DEFERRED
In addition to the face-to-face classes, all the course material will be available in recorded videos that you will be able to watch as many times as you need.
VIRTUAL
CAMPUS
All the contents will be available on the virtual campus and you will be able to consult and download them at any time to use them whenever you need them.