The curriculum of the International Double Degree in Marketing, Advertising and International Tourism Management aims to train managers for the world of business and communication. Thus, from the first year you will be able to see that, along with subjects specific to the training of marketing, communication and business management, there are other subjects that provide certain specific multidisciplinary knowledge from other branches of the social sciences that are of practical application for these executives. In addition, you will continue to advance in the knowledge of English and you will have the exclusive training provided by our center with the financial software Excel. In the summer months, we invite you to spend some time getting started with real internships in companies, the best CV is prepared in time.

This is the course in which you will continue to expand your training in more specific sectors of business activities (Human Resources, Operations and Processes, Management Systems…). Iriarte has made an important commitment to incorporate cutting-edge training on the sector’s own computer systems (Amadeus). Most of the students dedicate at least one term to an Erasmus stay. It is advisable that you are encouraged to obtain language certifications, for which Iriarte offers specific training.

Iriarte offers the possibility of homologating some electives with the courses of Events, Protocol and Public Relations taught by professionals and experts in the field. You will also have included courses in digital management and financial management (SAP) and the pricing and sales software Revenue Management. The second four-month period is dedicated to specific Marketing subjects. Depending on the chosen itinerary, you will also be able to choose to do your final thesis and expand your internship catalog, which you can extend during some of the summer months. Our ultimate goal is that you leave Iriarte with a double official degree and a solid education, but also with extensive and varied internship experiences, stays in foreign universities, certified languages and specific complementary training that is highly valued by companies. We want graduates who make a difference.