BACHELOR´S DEGREE IN MARKETING AND ADVERTISING
Official international degree with paid internships from the first year.
EUROPEAN BACHELOR´S DEGREE IN MARKETING AND ADVERTISING
DUAL TRAINING IN COMPANIES WITH INTERNATIONAL ITINERARY AND HIGH COMPETENCE IN LANGUAGES AND TECHNOLOGY
A MULTI-DISCIPLINARY
PROGRAM
Through hands-on learning, students achieve an appropriate balance between the academic components of the program and real-world applied projects.
The curriculum of the programm is designed to make young professionals capable of facing global challenges and to help them develop the skills they need to succeed in the business world. This balance helps them develop profiles that adapt to the new trends of the complex working world they will face after completing their program.
SYLLABUS
FIRST YEAR
FALL SEMESTER
ECONOMICS
STATISTICS
BUSINESS ADMINISTRATION
SOCIOLOGY
PRIVATE LAW
EVENTS, PUBLIC RELATIONS AND PROTOCOL
SPRING SEMESTER
ENGLISH I
MARKET STRUCTURES
COMMERCIAL LAW
FINANCIAL ACCOUNTING
BUSINESS MANAGEMENT
HUMAN RESOURCES MANAGEMENT
MICROSOFT EXCEL FINANCIAL SOFTWARE COURSE
SPECIALIZATION IN EVENTS, PUBLIC RELATIONS AND PROTOCOL
ENGLISH CERTIFICATE B1 / B2 / C1
FIRST PROFESSIONAL INTERNSHIPS
SECOND YEAR
FALL SEMESTER
MARKETING
ENGLISH II
ACCOUNTING
PRODUCTION PROCESSES AND OPERATIONS
COMMERCIAL RESEARCH
STRATEGIC MANAGEMENT / REVENUE MANAGEMENT
SPRING SEMESTER
STRATEGIG MARKETING
DIGITAL MARKETING
PROFESSIONAL INTERNSHIPS / ERASMUS INTERNATIONAL MOBILITY
SALES REVENUE MANAGEMENT COURSE
SECOND PROFESSIONAL INTERNSHIPS
THIRD YEAR
FALL SEMESTER
RESEARCH METHODOLOGY
THEORETICAL RESEARCH METHODOLOGY
COMPOSITION AND COLOR RESEARCH
INFOGRAPHICS AND DESIGN
VISUAL COMMUNICATION
SPRING SEMESTER
ADVERTISING PRODUCTION TECHNOLOGIES
WEB DEVELOPMENT AND DESIGN
COMPUTER PUBLISHING SYSTEMS / DESIGN AND MANAGEMENT OF MARKETING PROJECTS
BRAND CREATION
DEVELOPMENT OF AUDIOVISUAL PRODUCTS
FINAL DEGREE PROJECT
THIRD PROFESSIONAL INTERNSHIPS
| Credits | |
| COMPULSORY SUBJECTS | 174 |
| ELECTIVE SUBJECTS | 6 |
| PROFESSIONAL INTERNSHIPS | 36 |
| DEGREE´S THESIS | 6 |
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COMPLEMENTARY OFFICIAL CERTIFICATIONS
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| CREDITS REQUIRED FOR THE DEGREE |
234 |
FIRST YEAR
The curriculum of the European Degree in Marketing and Advertising aims to train managers for the world of business, communication and branding. Thus, from the first year you will be able to see that, along with subjects specific to marketing and communication training, there are other subjects that provide certain specific multidisciplinary knowledge from other branches of the social sciences that are of practical application for these executives. In addition, you will continue to advance in the knowledge of English and you will have the exclusive training provided by our center with Excel software. In the summer months we invite you to spend some time getting started with real internships in companies, the best CV is prepared in time.
SECOND YEAR
In this course you will begin the study of subjects related to marketing, communication, operations, management, strategy… and you will continue with English. You will also learn the importance of research methodology. You will be able to start doing part of your academic training in one of the more than 70 Erasmus destinations all over Europe. More than 300 companies are waiting for you to continue with your internship, and we recommend you to start thinking about a destination outside Spain, broaden your horizons.
THIRD YEAR
This last year will be focused on marketing subjects, computer graphics, audiovisual products, branding, communication, web development and design, brand creation… Also during this last year it will be necessary to do the End of Degree Project specific to the Marketing and Advertising area in order to obtain and finish the European Degree. From June, after finishing the last exams and assignments, the fourth and last professional internships can be carried out, adding up to a total of 15 months of real experience in companies from the first year.
